Cherrie Osia
7 min read
26 Feb
26Feb


What if your next property doesn’t just give you space…

—but gives you status, income, control, and strategic advantage?Welcome to ICE Tower — where business, lifestyle, and wealth creation merge into one intelligent decision.

🧠 WHY SMART INVESTORS ARE SHIFTING TO RESIDENTIAL-OFFICE SPACES

The trend in 2025 is clear:

✔ Hybrid work

✔ Digital entrepreneurs

✔ Remote professionals

✔ Airbnb-style flexibility

✔ Business owners avoiding traditional office leases

People no longer want separate spaces for living and working.They want:

One address.
Multiple income options.
Zero limitations.

ICE Tower answers that psychological shift.


🎯 PROBLEM #1: “I NEED A SPACE THAT WORKS AS HARD AS I DO.”

Traditional condos? Purely residential.

Traditional offices? Expensive and restrictive.

ICE Tower gives you RESO (Residential-Office) Units.That means:

✔ Live in it

✔ Operate your business in it

✔ Lease it as an office

✔ Convert it into a rental asset

You are not buying square meters.

You are buying flexibility — and flexibility reduces risk. And investors are wired to reduce risk.


🎯 PROBLEM #2: “LOCATION IS EVERYTHING — BUT PRIME LOCATIONS ARE RARE.”

Let’s talk power positioning.ICE Tower is located at:

📍 Sunrise Drive corner EDSA Extension

📍 Mall of Asia Complex, Pasay CityWalking distance to:

• SM Mall of Asia

• SMX Convention Center

• Mall of Asia Arena

• IKEA Pasay City

• Near Ninoy Aquino International Airport

This triggers what psychologists call:

👉 Perceived Scarcity + Urban Dominance Bias

Buyers know:

There are only limited parcels left in MOA Complex. And when supply is limited in a premium zone, confidence increases — and hesitation decreases.


🎯 PROBLEM #3: “I WANT PRESTIGE WITHOUT OVERPAYING.”

ICE Tower’s architecture is inspired by the sleek, glossy symmetry of ice.Why does that matter? Because design affects perception.When clients or tenants walk into:

✨ Hotel-like lobbies

✨ Central business-inspired spaces

✨ Co-working hubs

✨ Sky Lounge

✨ Function & Conference halls

It triggers:

✔ Authority

✔ Professional credibility

✔ Social proof

✔ Premium positioning

And premium perception increases rental desirability.

🧠 THE 2025 TREND: WORK-LIVE INTEGRATION

The biggest behavioral shift today?People want convenience over complication. ICE Tower offers:

✔ Business Hub (Co-work spaces)

✔ Fitness Hub

✔ Function Hall

✔ Commercial spaces at ground level

✔ Pools & social zones

This activates:

👉 Lifestyle integration

👉 Community psychology

👉 Status alignment

When buyers see that their property aligns with their identity —

they don’t just buy for logic.They buy for self-image.

💰 INVESTMENT PSYCHOLOGY: WHY THIS MAKES SENSE

Lot Area: 3,859 sqm

1 Tower

14 Floors

844 Residential-Office Units

200 Parking Slots

Limited vertical supply inside MOA.What happens when:

• More conventions return

• More businesses move into Pasay

• Tourism strengthens

• Airport access remains prime

Demand rises.

And assets in central nodes appreciate first.


🔥 EMOTIONAL TRIGGERS THIS PROPERTY HITS

✔ Fear of missing prime MOA inventory

✔ Desire for multi-income flexibility

✔ Need for professional image

✔ Hybrid work evolution

✔ Prestige positioning

✔ Strategic asset ownership

This isn’t just a condo. It’s a power address.

❄️ WHO IS THIS PERFECT FOR?

✔ Entrepreneurs

✔ Digital business owners

✔ OFWs building future income

✔ Corporate professionals

✔ Investors diversifying portfolios

✔ Foreign buyers seeking high-demand zones

⚡ FINAL QUESTION

In 3 years, what will matter more?Saving a few months of hesitation…Or owning a strategic asset inside MOA Complex? Because prime locations don’t multiply.

They disappear.

📩 Message “ICE” for full price list, payment options & availability.

Limited RESO units remaining.


CHERRIE OSIA NIEVES, LPT, REB

Certified Real Estate Broker

REBAP Marikina Chapter

SMDC Sales Manager

📱 0921 873 2838 | 0927 324 0310

📩 services@pro-realty-network.com

📲 WhatsApp / Viber available

https://www.pro-realty-network.com


BOOK virtual  or F2F Appointment here:

https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0VKqO9tV6gjS9s16tOKU221ZFwQN26UohvkCwFNXNmzzUYoDbMkQApJ8M6472AWjlAtyB0WWv1


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